Tier A · Own it
Differentiated services
EmpowerRF/Votiva, HRT, GLP-1. Very low local competition among OB/GYN practices. This is where aggressive lead generation pays off.
Growth Proposal · Prepared for Dr. Heather Owens
Turn your wellness services into a predictable, high-margin pipeline.
Women First already offers what most Little Rock clinics can't: physician-led HRT, medical weight loss, and the InMode EmpowerRF platform. This is Matmon's plan to put those services in front of the right patients and convert them, month after month.
The Opportunity
A rare position in the Central Arkansas market.
Women First sits in a sweet spot competitors can't easily reach: it has the OB/GYN credibility the med-spas lack, and the advanced device menu the traditional OB/GYN groups don't offer.
3
High-margin wellness pillars ready to scale: HRT, GLP-1 weight loss, and EmpowerRF/Votiva.
1
True local EmpowerRF competitor found in Central Arkansas, and it's a wellness clinic, not a gynecology practice.
100%
Cash-pay. These services aren't insurance-capped, which is exactly why they're worth marketing.
Two competitive realities, two different plays
Women First's cash-pay menu splits into two tiers with opposite dynamics. Recognizing the difference is what keeps the marketing budget efficient. You spend where you can win, and cross-sell where you'd otherwise lose.
Tier B · Cross-sell
Commoditized aesthetics
Laser hair removal, IPL, Optimas microneedling. 33+ med-spas compete here. Don't buy ads; monetize the patients you already have.
The Moat
EmpowerRF is the most defensible differentiator you have.
Little Rock's vaginal-rejuvenation market is fragmented across older, single-purpose devices. Women First runs the full InMode platform, four modalities in one, as a real gynecology practice. That combination is nearly unmatched locally.
VTone
Pelvic floor strengthening & incontinence. Captures the urogynecology patient.
FormaV
Vaginal laxity, dryness & tissue quality. The everyday menopause & postpartum patient.
Morpheus8V
Deep RF microneedling for advanced tissue remodeling. The premium tier.
Aviva
Non-surgical labiaplasty. Lets patients avoid the surgery competitors sell.
Against the big OB/GYN groups, none advertise this device. Against the med-spas and cosmetic surgeons, Women First's edge is being physician-led with a more advanced platform. That's the story every marketing dollar should tell.
The Strategy
A conversion layer on top of your new site.
Your new website is a beautiful storefront with the right brand and the right tone. Our job isn't to rebuild it; it's to add the pieces that paid ads and search actually need. Five moving parts, engineered on Matmon's marketing system (automation, GA4, and precision paid media) to acquire on differentiation and profit on the basket.
Building on the new womenfirstgyne.com: we keep your storefront and add the aisles.
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01
Dedicated conversion pages
Your new site presents every service as a homepage teaser on one URL. Great for brand, but there's nothing for Google to rank or for an ad to land on. We add three focused, SEO-built pages for EmpowerRF, HRT, and weight loss (the EmpowerRF page breaks out all four modalities), styled to match your site exactly. Pricing transparency, trust signals, and CTAs wired into Matmon's marketing system on each.
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02
Capture existing demand
Local SEO and tightly-themed Google Ads targeting high-intent, low-competition keywords: "non-surgical vaginal rejuvenation," "semaglutide," "bioidentical hormones" in Little Rock. Clicks land on the dedicated pages, never the homepage.
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03
Convert leads with automation
60-second speed-to-lead auto-response, per-pillar nurture sequences, no-show recovery, and the fastest win of all: a reactivation campaign to Dr. Owens' existing patients, who are prime candidates for HRT and EmpowerRF.
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04
Cross-sell the aesthetics
Don't fight 33 med-spas on ads. Bundle laser, IPL, and microneedling to patients already in the building: "weight loss + skin renewal," "hormone + glow." Membership and package pricing drive repeat visits and lifetime value.
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05
Measure & optimize
Full-funnel dashboards in Matmon's marketing system tracking each pillar: spend → leads → consults booked → shown → treatments sold → revenue and cost-per-acquisition. Budget flows to whatever returns best.
The Roadmap
Phased for fast revenue, then compounding growth.
The single highest-ROI first move monetizes patients you already have, before a dollar of ad spend, and funds the rest of the program.
Weeks 1–2
Reactivation & speed-to-lead
Launch the existing-patient reactivation campaign and instant automated lead response.
Immediate revenue
Weeks 1–4
Conversion pages live
Add the three Tier A pages plus an aesthetics page to your new site.
Foundation
Weeks 2–8
SEO & paid media
Local SEO and Google Ads go live, feeding the dedicated landing pages.
New patient flow
Ongoing
Automation, content & reporting
Nurture sequences, cross-sell bundles, educational content, and full-funnel dashboards.
Compounding
Matmon Scope of Work
What we build and run for you.
Conversion pages on your site
- 3 Tier A pages: EmpowerRF, HRT, GLP-1
- 1 combined aesthetics & skin page (SEO)
- Styled to match your new site
- SEOPress + GA4 tracking on all CTAs
Added directly to womenfirstgyne.com.
Automation
- Speed-to-lead auto-response
- Per-pillar nurture sequences
- No-show & re-engagement flows
- Existing-patient reactivation
Paid media & SEO
- Google Business Profile optimization
- High-intent keyword targeting
- Per-pillar ad campaigns
- Landing-page conversion testing
Investment
The build adds focused conversion pages to your existing site. Management fee and ad spend are billed separately, so every dollar of return stays easy to read.
One-time build
$4,500
3 Tier A conversion pages + aesthetics page, automation wiring, GA4, reactivation setup.
Monthly retainer
$2,000/mo
Automation, SEO, ad management, and reporting. Steps up as paid media scales.
Ad spend (separate)
$2,500→$4,000/mo
100% on Tier A. One EmpowerRF package or two GLP-1 patients pays back a full month.
6-month initial engagement, then month-to-month. Reactivation revenue in weeks 1–2 helps fund the program.
How we begin
To start, we collect half of the one-time build up front. Upon your approval, we collect the remaining half of the build plus the first month's retainer and first month's ad spend, and we go live within a week.
Next Step
Let's build the pipeline.
We recommend kicking off with the reactivation campaign and conversion pages, the fastest path to measurable revenue. Matmon will handle build, automation, and reporting end-to-end.